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Wimbledon Marks First 3D Event for BBC

Written by Vincent Rays. Posted under Television on June 15th, 2011


This year’s Wimbledon will be broadcast live in 3D for the first time. The BBC announced its decision ahead of the 2011 tournament.

This is the first 3D event staged by the Beeb, and will be screened via it’s HD Channel. Anyone with 3D TV – such as the service provided by Sky (click link for more info) – will be able to receive the free-to-air transmissions. Freesat, Virgin Media and Freeview join Sky in distributing this historical occasion.

Danielle Nagler, Head of BBC HD and 3D, said: “I’m delighted that in this anniversary year we’re bringing UK audiences a new way of getting close to the action on Centre Court. I’m sure that 3D will only add to the drama as the world’s greatest players compete for the championship.”

The announcement follows Nagler’s appearance at the 3D TV World Forum in London in May.

The MD of Freeview, Ilse Howling, welcomed the move: “Through exciting technical innovation, 3D on Freeview is no longer a twinkle in the eye of the broadcast industry but is now becoming a reality. We hope this 3D TV editorial experiment by the BBC is a sign of new things to come for Freeview viewers.” Since the launch of Freeview HD, 10% of Freeview HDTVs have the capability of displaying 3D pictures.

Both ladies and mens finals will be covered, on Saturday July 2 and Sunday July 3 respectively. This year’s tournament is extra-special, marking the 125th anniversary of the Wimbledon Championships. For the many viewers without 3D capability, regular HD coverage will be available on BBC One HD. The 3D coverage will also be screened in a limited number of cinemas across the UK, including a handful of free-entry screenings, offered by the BBC as part of its Wimbledon 3D promotion. The BBC has toyed with 3D in the past, but only as part of short experiments, including last November’s cinema trailer for the Strictly Come Dancing Children In Need special.

Both ladies and mens finals will be covered, on Saturday July 2 and Sunday July 3 respectively. This years tournament is extra-special, marking the 125th anniversary of the Wimbledon Championships. For the many viewers without 3D capability, regular HD coverage will be available on BBC One HD. The 3D coverage will also be screened in a limited number of cinemas across the UK, including a handful of free-entry screenings, offered by the BBC as part of its Wimbledon 3D promotion. The BBC has toyed with 3D in the past, but only as part of short experiments, including last November’s cinema trailer for the Strictly Come Dancing Children In Need special.

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